Adriana Soler

Creative Director


City: Kings Park, NY
Email: asoler000@gmail.com

Professional Summary

Creative Services professional equipped to drive improvements in operations, creative development, and revenue with hands-on and decisive leadership of team activities and processes. Leads and manages all facets of design strategy for creative marketing campaigns. Versed in both traditional and digital communications.

Work History


Marketing & Creative Lead | Professional Retail Services, Retail Security Services, Retail Mechanical Services - Medford, NY

2016 - Present

  • Serve as a marketing and creative lead for three separate national companies specializing in HVAC/R, Security, and Facility Maintenance with combined revenue of $80M a year; each company has about 40 employees and over 8k + vendors.
  • Developed high-impact creative projects from concept to completion, including promotional content for company campaigns.
  • Branded, positioned, and launched the national HVAC/R company, currently having a 281% three-year growth.
  • Negotiate vendor contracts and services to meet budget requirements.
  • Oversee, guide, and coach designers.
  • Preserve branding standards of assigned projects.
  • Carefully prepare all design layouts into prepress files for offset, web, and digital printing.
  • Anticipate design issues and prove to be proactive in developing effective solutions.
  • Evaluate and contribute to creative team ideas and translate them into actionable project plans.
Job Role Duties For Department I Supervise

  • Animations
  • Copywriting
  • Direct Mail
  • Graphic Design
  • Manage Yearly Marketing Budget
  • Online Documentation For Operations and Logistics
  • Presentations
  • Press Releases
  • Print & Digital Advertising
  • Rebranding
  • SEO
  • Sales Collateral
  • Social Media
  • Tradeshows
  • UI Design for Company Customer Portal
  • Videos
  • Web Development


Creative Director | Broadway National Sign & Lighting - Ronkonkoma, NY

2013 - 2016

Job Role Duties For Department I Supervised

  • Business Development
  • Direct Mail
  • Ecommerce Development
  • Email Marketing
  • Lead Generation
  • Magazine Advertising
  • Presentations
  • RFPs
  • Sales Collateral
  • Salesforce Admin
  • Tradeshows
  • UI Design For Company Software
  • Website Development


Senior Art Director | Leibler-Bronfman Lubalin Advertising - New York, NY

2000 - 2012


My Agency Accounts

Tobacco
  • Altadis USA
  • Don Diego Cigars
  • Gispert Cigars
  • H. Upmann Cigars
  • Henry Clay Cigars
  • Montecrito Cigars
  • Onyx Cigars
  • Por Larranaga Cigars
  • Romeo Y Julieta Cigars
  • Te-Amo Cigars
  • Trinidad Cigars
  • Vegafina Cigars
Fashion
  • Daffy’s Retail Stores
  • 525 America Women’s Clothing
Beauty
  • Black Opal Cosmetics
Food
  • La Cense Grass Fed Beef
Jewelry
  • A Link Diamonds
  • Bernie Robbins Jewelers
  • Lauren K Jewelry
  • London Jewelers
Liquor
  • Montecristo Rum
Real Estate
  • Dougles Elliman
  • Rockrose Real Estate


Education

Executive Education Program, Coding Boot Camp | Columbia University

2021

Bachelor Of Art, Advertising | School Of Visual Arts


Language

English
Spanish


Skills


Photoshop, Illustrator, Indesign, HTML, CSS, React, WordPress, Excel, Powerpoint, Word